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Home * Business * Careers and Testing * Reference * Last Updated: 09 May 2008
Academic Texts 
Business
Careers and Testing
Reference

Academics: welcome to a selection of Kogan Page core text books - suitable for various courses in the areas of Business and Human resources. All these titles are available free to you as inspection copies - please consider them for use on the courses you teach. In addition, we have titles that you might select for "recommended reading" for your students - these, too, are available as free inspection copies. Please click on the subject category relevant to your teaching interest to find out more about titles that might interest you.

Inspection copies can be ordered by clicking through to our online inspection copy order form.

 

A Handbook of Human Resource Management Practice (9780749446314) A Handbook of Human Resource Management Practice
Author: Michael ARMSTRONG
Subject: Human Resource Management
Published: 03/04/2006 00:00:00

Every aspect of the human resource function is covered in this definitive guide. Includes HRM processes and strategies, organisational behaviour, rewarding employees, performance management, employee relations plus much more.

Add this book to the basket. Published Price: £35.00

 
A Handbook of Employee Reward Management and Practice (9780749449629) A Handbook of Employee Reward Management and Practice
Author: Michael ARMSTRONG
Subject: Human Resource Management
Published: 03/04/2007 00:00:00

The definitive guide for practitioners involved in developing and managing reward stratehies, policies and processes, and students of employee reward.

Add this book to the basket. Published Price: £29.99

 
Making Sense of Change Management (9780749440879) Making Sense of Change Management
A Complete Guide to the Models, Tools and Techniques of Organizational Change
Author: Esther CAMERON, Mike GREEN
Subject: Business and Management
Published: 29/01/2004 00:00:00

Making Sense of Change Management is about making change easier. It is aimed at anyone who wants to understand why change happens, how it happens and what needs to be done to make change a welcome rather than a dreaded concept.

Add this book to the basket. Published Price: £24.95

 
The New Strategic Brand Management (9780749450854) The New Strategic Brand Management
Creating and Sustaining Brand Equity Long Term
Author: Jean-Noel KAPFERER
Subject: Branding
Published: 03/01/2008 00:00:00

The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.

Add this book to the basket. Published Price: £35.00

 
Marketing Communications (9780749442651) Marketing Communications
An Integrated Approach
Author: Paul R SMITH, Jonathan TAYLOR
Subject: Marketing, Public Relations and Sales
Published: 15/06/2004 00:00:00

This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.

Add this book to the basket. Published Price: £32.50

 
Key Marketing Skills (9780749442989) Key Marketing Skills
A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success
Author: Peter CHEVERTON
Subject: Marketing, Public Relations and Sales
Published: 03/10/2004 00:00:00

Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context.

Add this book to the basket. Published Price: £19.95

 
Marketing (9780749441142) Marketing
Essential Principles, New Realities
Author: Jonathan GROUCUTT, Peter LEADLEY, Patrick FORSYTH
Subject: Marketing, Public Relations and Sales
Published: 29/01/2004 00:00:00

Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.

Add this book to the basket. Published Price: £27.50

 
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